Make those selfies mean something this season with Toyota’s #Selflessie campaign! The campaign started on Giving Tuesday and continues through January 4. Toyota will donate $50 to the Boys and Girls Clubs of America for every photo on Instagram with the hashtag #selflessie.
According to @toyotausa’s Instagram bio, “Your #Selflessie must be in good taste and posted by 1/4/16 1159pmET.” Suggested posts include traditional selfies, group selfies, and selfies of you and your friends doing good such as volunteering.
The goal of this campaign was originally to raise $250,000, but thanks to its popularity, the #Selflessie campaign’s goal has been increased to $750,000! So, while you’re snapping selfies with family and friends this holiday season, don’t forget to make it a #selflessie!
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