What Does the Toyota Symbol Mean?

Sep 11, 2015

Have you ever wondered what the Toyota logo represents? If so, you’re not alone – many people question if the ovals of the Toyota emblem have a purpose. Well the answer is that they do, and the meaning is quite clever!

First, the two inner ovals come together to represent the hearts of the customer and company, symbolizing their relationship and trust. Second, the outer oval represents the world encompassing Toyota. But here’s the kicker, each letter in the word “Toyota” can be made from the ovals. So, the outer oval literally is encompassing “Toyota.”

toyota

Besides being aesthetically pleasing, the Toyota emblem symbolizes the mission of the brand. It took five years to finalize this design, but it really embraces the values of Toyota: quality, value, joy of driving, innovation & integrity in safety, the environment, and social responsibility.

To learn more about the Toyota emblem, visit the global site here. To experience the Toyota brand and quality first hand, visit Markquart Toyota near Eau Claire!